When briefing an agency, the more information you provide, the better the outcome. But what exactly should you present? Longtime HK adman Chris Kyme explains the (lost?) art of giving a good brief. And there will be a quiz.
Once upon a time, a variety of factors conspired to produce an air of creative competitiveness, and awards were a byproduct of unleashing ideas with purpose, writes longtime ad man Chris Kyme.
A TVC created by Leo Burnett Hong Kong for Kowloon Dairy has been criticised for its treatment of a sensitive subject: relationships in families where the children may spend more time with domestic helpers than their parents.
HONG KONG - 4A agency veteran Chris Kyme has opened its own start-up agency Kymechow. The Hong Kong-based creative agency aims to be boutique, but one with serious growth.
HONG KONG - Chris Kyme (pictured), creative partner of Eight Partnership, is to leave the agency next week.
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