Chris Kyme

Why Hong Kong’s outdoor advertising is underperforming
Nov 25, 2022
Chris Kyme

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

A look back at Hong Kong's creative heyday
Jan 7, 2015
Chris Kyme

A look back at Hong Kong's creative heyday

Once upon a time, a variety of factors conspired to produce an air of creative competitiveness, and awards were a byproduct of unleashing ideas with purpose, writes longtime ad man Chris Kyme.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deinfluencing: should brands be scared of the trend?

1 Deinfluencing: should brands be scared of the trend?

Cultural blunders: Brands gone wrong

2 Cultural blunders: Brands gone wrong

Indonesian Gen Z seeks ‘me in we’

3 Indonesian Gen Z seeks ‘me in we’

'Brand enemies are more important than purpose': MullenLowe's global CEO

4 'Brand enemies are more important than purpose': MullenLowe's global CEO

WPP's Christina and Justin Peyton to relocate to US to take on global roles

5 WPP's Christina and Justin Peyton to relocate to US to take on global roles

Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation

6 Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation

Adobe unveils Firefly, to compensate creators and protect copyrights

7 Adobe unveils Firefly, to compensate creators and protect copyrights

Move and win roundup: Week of March 13, 2023

8 Move and win roundup: Week of March 13, 2023

Can the metaverse make a comeback in 2023?

9 Can the metaverse make a comeback in 2023?

Independent creative chiefs on turning attention into sales

10 Independent creative chiefs on turning attention into sales