Chris Kyme

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Jan 7, 2015

A look back at Hong Kong's creative heyday

Once upon a time, a variety of factors conspired to produce an air of creative competitiveness, and awards were a byproduct of unleashing ideas with purpose, writes longtime ad man Chris Kyme.