The scope of work involves media strategy, execution, and performance evaluation for a period of two years.
BEIJING - After a pitch with four local and 4A competitors, OMD is understood to have retained the traditional media business for China Telecom.
HONG KONG - McCann Worldgroup Hong Kong is tipped to have won a pitch to become China Telecom’s creative agency-of-record for its global branding account.
SHANGHAI - OMD China has won two major accounts in April: China Telecom and US kitchen and bath fixture brand Kohler. Starcom was the incumbent for both accounts.
UK – China Telecom’s plans to launch a UK mobile phone business targeting Chinese residents and businesses there. It is also looking to expand around Europe, where around two million Chinese nationals currently reside.
SHANGHAI - China Telecom, the largest fixed line service provider and third largest mobile telecommunications provider in China, has appointed Momentum China as agency-of-record for its 3G brand communication business in Shanghai.
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