cheryl goh

Jun 17, 2021

Asia-Pacific Power List 2021: Cheryl Goh, Grab

Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.

Jun 29, 2020

Asia-Pacific Power List 2020: Cheryl Goh, Grab

After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.

Mar 5, 2019

Rebrands don’t have to be perfect to succeed

Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.

Jan 28, 2016

GrabTaxi rebrands to Grab, makes brand loyalty a priority

SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.