After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.
Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.
SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins