Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.
After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.
Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.
SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.
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