The review, kicked off in late September, spanned the financial services giant’s offline media buying business in the US, Northern Europe and Asia, and was supported by MediaLink.
The offline media account is worth $218 million, according to COMvergence, while the financial services giant handles its $200 million digital account media in-house.
Move sees WE significantly boost its India presence.
SHANGHAI - HSBC China has promoted its marketing veteran Janet Pang to head of marketing.
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