ces asia

Oct 4, 2018

A venue could also be a brand: SNIEC

SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.

Mar 18, 2016

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

May 28, 2015

Exclusive CES Asia video: Tech packaged for marketers' consideration

SHANGHAI - Dentsu Aegis Network (DAN) was one of two media agencies exhibiting marketable innovations at the inaugural CES Asia show that wrapped up yesterday after a three-day run. Campaign Asia-Pacific's Jenny Chan got a look at some technologies that might be of interest to marketers in this exclusive video report.