May 7, 2024

Cat God takes calls to help Japanese gamers level up

RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.

Mar 27, 2024

Meowzer, the perfect pet for dog lovers

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Oct 10, 2021

The catsumer journey: Branding lessons learned on an unfamiliar aisle

An attempt to find the perfect nosh for a new feline arrival provided some wider lessons on branding.

Aug 30, 2017

The performance planner's guide to finding a lost cat

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Jun 23, 2010

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.