The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.
Hong Kong adland is talking about the striking similarity. What do you think?
Hong Kong's flag carrier is experiencing a challenging time with new regulations relating to the city's protests being passed down from China, strikes at the airport and falling ticket sales.
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