Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.
Hong Kong adland is talking about the striking similarity. What do you think?
Hong Kong's flag carrier is experiencing a challenging time with new regulations relating to the city's protests being passed down from China, strikes at the airport and falling ticket sales.
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
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