cathay pacific
Brand Health Check: Can Cathay Pacific soar again?
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
'Cathay' moves beyond 'Pacific' with travel lifestyle brand
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Cathay Pacific tries to give vaccination rates a shot in the arm
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.
How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose
As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.
Cathay Pacific retires 'Cathay Dragon' brand
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific
Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
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