cathay pacific
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger
CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.
Cathay Pacific faces Chinese social media backlash after blanket incident
Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.
Asia-Pacific Power List 2023: Edward Bell, Cathay Pacific
Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.
Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
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