As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.
Hong Kong adland is talking about the striking similarity. What do you think?
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