cathay pacific
Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Brand Health Check: Can Cathay Pacific soar again?
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
'Cathay' moves beyond 'Pacific' with travel lifestyle brand
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Cathay Pacific tries to give vaccination rates a shot in the arm
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.
How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose
As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.
Cathay Pacific retires 'Cathay Dragon' brand
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
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