cathay pacific

Mar 31, 2021

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.

Oct 21, 2020

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Jun 29, 2020

Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific

Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.

Dec 19, 2019

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Nov 19, 2019

This is what business-class feels like, according to Cathay Pacific

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.

Oct 25, 2019

This Cathay Pacific video is really, really similar to a 2017 Droga5 film for Christie's

Hong Kong adland is talking about the striking similarity. What do you think?