cathay pacific

May 15, 2024

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

Sep 20, 2023

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Jun 30, 2023

Cathay Pacific romances travellers with food in new global campaign

VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.

May 23, 2023

Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger

CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.

May 23, 2023

Cathay Pacific faces Chinese social media backlash after blanket incident

Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.

May 16, 2023

Asia-Pacific Power List 2023: Edward Bell, Cathay Pacific

Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.