cathay pacific

Apr 25, 2022

Brand Health Check: Can Cathay Pacific soar again?

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Jul 7, 2021

'Cathay' moves beyond 'Pacific' with travel lifestyle brand

New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.

May 17, 2021

Cathay Pacific tries to give vaccination rates a shot in the arm

The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.

Mar 31, 2021

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.

Oct 21, 2020

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Jun 29, 2020

Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific

Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.