cathay pacific
Cathay Pacific retires 'Cathay Dragon' brand
The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.
Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific
Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
The biggest brand fails of 2019
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
This is what business-class feels like, according to Cathay Pacific
A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.
This Cathay Pacific video is really, really similar to a 2017 Droga5 film for Christie's
Hong Kong adland is talking about the striking similarity. What do you think?
Cathay Pacific warns staff not to protest following China warnings
Hong Kong's flag carrier is experiencing a challenging time with new regulations relating to the city's protests being passed down from China, strikes at the airport and falling ticket sales.
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