carol bartz

Apr 21, 2011

Yahoo suffers 28 per cent drop in net income

GLOBAL - Yahoo has reported first-quarter net income of US$223 million, down 28 per cent year-on-year, after a 24 per cent drop in revenue to US$1.2 billion, which the company blamed on the method it uses to account for its search tie-up with Microsoft.

Jan 27, 2011

Yahoo profits rise 86 per cent in 2010 to US$1bn

GLOBAL - Yahoo has nearly doubled its profits for the fourth quarter and reported 86 per cent growth for the year following a period of heavy cost-cutting across the company.

Jun 9, 2010

Yahoo signs David Beckham as global brand ambassador

GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.

May 20, 2010

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

May 20, 2010

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

Jan 29, 2010

UPDATE: Yahoo globally restructures zoning and consolidates regions

GLOBAL - Yahoo is to globally re-organise its regional structure, consolidating its zones into three areas - the Americas, EMEA and Asia-Pacific - and integrating its emerging markets unit into these three divisions.