carlos ghosn
Ghosn’s video: a smart PR move or an act of folly?
The former Nissan chairman's recorded statement is seen as a bold effort to regain control of a personal crisis, but might not be enough to win over the sceptics.
How damaging is the Ghosn scandal for Brand Japan?
The former Nissan chairman's treatment is seen as a threat to Japan's business reputation, while Nissan's unclear communications could hurt investor relations.
Nissan's Ghosn scandal: The brand impact
The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.
TBWA to lead relaunch of Nissan brand Datsun
GLOBAL - Nissan Motor Company has appointed TBWA Worldwide as the global marketing agency for Datsun, a car brand that was retired in 1986 but will be relaunched in 2014.
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