carbon footprint
The individual vs the collective effort in environmental progress
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
Andy Wilson launches sustainability-focused agency
The former Ogilvy head of sustainability for APAC has launched Early Majority, partnering with UK-based creative agency MSQ Sustain to help clients tackle environmental pressures in the Asia-Pacific region.
Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Wavemaker makes inclusive and carbon reduction planning standard
GroupM agency says the move is an 'industry first'.
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