Wavemaker makes inclusive and carbon reduction planning standard
GroupM agency says the move is an 'industry first'.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
How should the media industry approach decarbonisation?
Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.
Media industry's pollution equivalent to aviation, study finds
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
UN rep to marketers: You can set off the change the world needs on sustainability
Also, if your company fears being accused of greenwashing, maybe don't engage in greenwashing, advise leaders from Unilever and Dole.
Unilever sets target of halving carbon footprint in 10 years
GLOBAL - Unilever, the global consumer goods company, has revealed a plan to halve the carbon footprint of its products and source all agricultural raw materials sustainably within 10 years.
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