carbon footprint

Apr 12, 2024

The individual vs the collective effort in environmental progress

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

Apr 11, 2024

Andy Wilson launches sustainability-focused agency

The former Ogilvy head of sustainability for APAC has launched Early Majority, partnering with UK-based creative agency MSQ Sustain to help clients tackle environmental pressures in the Asia-Pacific region.

Apr 3, 2024

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

Feb 7, 2024

How green is India's adland valley?

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

Oct 3, 2023

Why can’t climate change be a laughing matter?

Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.

Dec 2, 2022

Wavemaker makes inclusive and carbon reduction planning standard

GroupM agency says the move is an 'industry first'.