These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
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