bytedance

Jan 14, 2022

Indonesia learns the joy of TikTok in new brand campaign

News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.

Nov 16, 2021

Kuaishou: TikTok’s Chinese nemesis

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Oct 25, 2021

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

Oct 4, 2021

China unblocks internet links: A big change for marketers

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.

May 7, 2021

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

Mar 29, 2021

Exclusive: TikTok's Sameer Singh on leading business solutions in SEA

The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.