News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.
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