bytedance
Indonesia learns the joy of TikTok in new brand campaign
News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
Douyin: More than the Chinese version of TikTok
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
China unblocks internet links: A big change for marketers
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
TikTok to marketers: Go native and multigenerational
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
Exclusive: TikTok's Sameer Singh on leading business solutions in SEA
The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.
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