brand marketing
How the relationship between brand and demand marketing needs to change
The middle of the marketing funnel has been obscured for too long but is critical to how audiences experience advertising. Steps can be taken to map how broader brand awareness can be channelled into far more relevant mental recognition.
As the pandemic prolongs, here's how marketers need to rethink their plans
Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
WSJ Custom Studios renamed as The Trust
Dow Jones's brand marketing division expands and announces a new creative director.
Higher expectations see consumers wanting less promise and more proof
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
How industry leaders in Hong Kong are finding stability
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
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