brand marketing

Oct 28, 2022

How the relationship between brand and demand marketing needs to change

The middle of the marketing funnel has been obscured for too long but is critical to how audiences experience advertising. Steps can be taken to map how broader brand awareness can be channelled into far more relevant mental recognition.

Sep 10, 2020

As the pandemic prolongs, here's how marketers need to rethink their plans

Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.

Feb 12, 2019

WSJ Custom Studios renamed as The Trust

Dow Jones's brand marketing division expands and announces a new creative director.