brand love

Mar 23, 2021

The road to reality: A treatise about marketing delusions

THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.

Jun 23, 2014

Cannes reactions: Help, I feel nothing

An argument that is not antitechnology but prohuman.