brand building
Jan 9, 2023
Restoring brand confidence in the age of cancel culture
Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.
PROMOTED
Nov 9, 2022
The brand-building power of e-commerce
Why it’s time to think differently about the role of e-tailers to grow your brand.
Oct 21, 2022
Asos: We focused too much on performance marketing with ‘insufficient’ brand spend
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
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PROMOTED
Sep 7, 2022
Growing your brand in turbulent times
Balance brand purpose with growth with an in-the-moment brand equity evaluation.
Mar 22, 2021
How performance marketing and brand-building can get along just fine
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
Mar 17, 2021
iProspect repositions globally as full-service media agency
The agency unveiled its go-to-market after merging with Vizeum in November.
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