Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
The agency unveiled its go-to-market after merging with Vizeum in November.
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