brand building

Dec 16, 2020

What the Airbnb IPO teaches us about the value of brand

Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.

Nov 3, 2020

When embracing strength becomes a great weakness

Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.

Jul 16, 2009

Chinese Automakers Begin Brand Journey

Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,