brand building

Jan 9, 2023

Restoring brand confidence in the age of cancel culture

Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.

Oct 21, 2022

Asos: We focused too much on performance marketing with ‘insufficient’ brand spend

Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".

Mar 22, 2021

How performance marketing and brand-building can get along just fine

Dentsu’s APAC media chief outlines the prospects for the new iProspect.

Mar 17, 2021

iProspect repositions globally as full-service media agency

The agency unveiled its go-to-market after merging with Vizeum in November.