Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
The activation showcased the brand’s functional systems with a variety of interactive challenges inspired by mechanical engineering.
ASIA-PACIFIC - In a move intended to bolster its region-wide capabilities in brand activation, experiential marketing, and public relations, TBWA has appointed Kelly Bennett, founder and managing partner of Eleven PR New Zealand, to a regional role.
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