boss

Sep 29, 2022

Suntory Beverage & Food calls media review in APAC

The $65 million account is spread across multiple markets involving beverages and health supplements.

Apr 26, 2017

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

Feb 28, 2014

Weber Shandwick to enhance Ferragamo's perfume brands in China

BEIJING - Weber Shandwick has added Ferragamo Parfums PR AOR to its luxury clientele portfolio with the aim of raising awareness of its various perfumes among digitally sophisticated Chinese consumers.

Jul 15, 2011

How to convince your boss to use social media

Juan Sanchez, community manager at Waggener Edstrom, gives pointers on how to convince reluctant bosses to invest in social media marketing.