bob hoffman

Feb 7, 2022

GDPR: It's all illegal

THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.

Jan 10, 2022

The programmatic poop funnel

THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.

Nov 8, 2021

Question everything, including this

THE AD CONTRARIAN: Assumptions must always be challenged if we are to have confidence that we actually know anything, but an evidence-based approach is all too rare in marketing.

Oct 18, 2021

Enough with the brand babble about meaning and purpose

THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.

Sep 20, 2021

Wall Street Journal eviscerates Facebook

The words of the company's own executives reveal an organisation that is rotten to the core, writes The Ad Contrarian.

Feb 2, 2021

Gen Z: The next generation of misguided twaddle

THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.