THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.
THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.
THE AD CONTRARIAN: Assumptions must always be challenged if we are to have confidence that we actually know anything, but an evidence-based approach is all too rare in marketing.
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
The words of the company's own executives reveal an organisation that is rotten to the core, writes The Ad Contrarian.
THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.
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