bob hoffman
Gen Z: The next generation of misguided twaddle
THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.
Clueless and out of touch
THE AD CONTRARIAN: How can professional people who work in an industry that is largely constructed on media behaviour be so astoundingly misinformed?
Mondelēz and the self-delusion of brand purpose
The Ad Contrarian minces no words reacting to Mondelēz's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."
The mystery of modern media: Mass reach in the age of fragmentation
THE AD CONTRARIAN: The fact that mass reach is harder to achieve than it used to be doesn't mean it's a bad idea. It just requires a more sophisticated strategy—and more sophisticated strategists—to execute properly.
Facebook boycott: Principles or politics?
THE AD CONTRARIAN: If the current incipient rejection of Facebook is going to have legs it has to be based on principles, not politics.
Carnival of hypocrisy: Brands, BLM and taxes
THE AD CONTRARIAN: If brands really believe that Black Lives Matter, they must stop hiding their taxable profits in offshore tax havens.
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