bob hoffman

Feb 2, 2021

Gen Z: The next generation of misguided twaddle

THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.

Nov 23, 2020

Clueless and out of touch

THE AD CONTRARIAN: How can professional people who work in an industry that is largely constructed on media behaviour be so astoundingly misinformed?

Nov 16, 2020

Mondelēz and the self-delusion of brand purpose

The Ad Contrarian minces no words reacting to Mondelēz's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."

Sep 18, 2020

The mystery of modern media: Mass reach in the age of fragmentation

THE AD CONTRARIAN: The fact that mass reach is harder to achieve than it used to be doesn't mean it's a bad idea. It just requires a more sophisticated strategy—and more sophisticated strategists—to execute properly.

Jul 6, 2020

Facebook boycott: Principles or politics?

THE AD CONTRARIAN: If the current incipient rejection of Facebook is going to have legs it has to be based on principles, not politics.

Jun 8, 2020

Carnival of hypocrisy: Brands, BLM and taxes

THE AD CONTRARIAN: If brands really believe that Black Lives Matter, they must stop hiding their taxable profits in offshore tax havens.