bluesky

2 days ago

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Dec 1, 2024

Is Bluesky the new #MarketingTwitter? Marketers weigh in

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

Nov 24, 2024

PR makes the leap to Bluesky—but what’s the verdict so far?

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Feb 8, 2024

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.