black lives matter
Have companies followed through on promises made after George Floyd’s death?
Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.
Brands: Approach George Floyd anniversary with caution
A Campaign US poll shows people are divided on whether brands should respond to the anniversary of Floyd’s murder.
Malcolm Gladwell: Brands have to conform to a new model of consumer expectations
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebooks.
Review of 2020: Black lives take centre stage
Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.
Beats champions black culture in ad with Solange Knowles, Naomi Osaka and more
Ad has a soundtrack by Knowles.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
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