Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.
Ad has a soundtrack by Knowles.
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and ethnic conflict in Myanmar.
Co-founder says the corporate challenge of changing a brand name "is nothing compared to the experience of sustained and systemic racism against Black people".
The agency’s New York office joined up with Campaign Zero to #Nixthe6 most commonly used methods police departments employ to avoid public accountability.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins