Its food and refreshment brands will not use influencers who appeal to children under 16.
ASIA’s TOP 1000 BRANDS: Nestle once again makes itself known as the cream of the crop while powerhouses Heinz and Nescafe continue to chomp their way to the top.
HONG KONG - Adspend in Hong Kong held steady in July, despite Samsung increasing its adspend 200 per cent and P&G reducing its spend 17 per cent year-on-year (YOY), according to admanGo's latest adspend report.
CHINA - Coca-Cola has scored the lowest among 12 mainstream beverage brands in a Chinese consumer satisfaction survey, dropping six spots since a prior edition of the survey two years ago.
Suntory, the Japanese beverage company, has brought together over 70 popular local artists and celebrities, many of whom have featured in its advertising promotions over the years, to produce two songs aimed at revitalising the spirit of the beleaguered nation.
Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins