benckiser

Mar 6, 2020

Reckitt Benckiser launches US media review, considers global changes

The company behind brands like Durex, Lysol and Mucinex brand is restructuring operations to become less siloed and more efficient.

Jun 30, 2010

Agencies boycott Reckitt Benckiser media pitch in India

NEW DELHI - A bitter fight has erupted between Reckitt and the advertising industry in India over the past month, after the consumer goods company's decision to impose a pitch fee for its media buying business.