In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.
What do you do when you discover your new brand philosophy is already in use by another player in your industry? Australia's Bankwest decided to stick to its guns.
Australia's Bankwest and WPP AUNZ's Union offer up a trio imaginatively animated characters. Too bad they're such stereotypes.
SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.
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