SOUNDING BOARD: B2B companies have relied on rational and sedate, data-driven marketing strategies historically, but as they face up to younger decision makers, we ask if they need to change tack and embrace more creativity in their communication.
Now more than ever, brands need to continue to uncover what drives customers, develop content that’s relevant for the right people, and deliver this content at the right time and place, writes the B2B lead at VCCP.
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
SINGAPORE - Creating content for international audiences and hiring top talent are ongoing challenges specifically for Asian marketers, according to a new survey by HubSpot.
SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.
SHANGHAI - Tmall.com, Taobao flagship store on the mainland's business-to-consumer shopping platform, has called a creative agency pitch. A number of 4A agencies, including incumbent Lowe, have participated in the presentation, which took place yesterday.
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