Jul 16, 2021

Is B2B marketing in need of an urgent re-invention?

SOUNDING BOARD: B2B companies have relied on rational and sedate, data-driven marketing strategies historically, but as they face up to younger decision makers, we ask if they need to change tack and embrace more creativity in their communication.

Jul 16, 2021

How to combine B2B’s rational skills with B2C's creativity to target decision makers

Now more than ever, brands need to continue to uncover what drives customers, develop content that’s relevant for the right people, and deliver this content at the right time and place, writes the B2B lead at VCCP.

Nov 27, 2015

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

Nov 13, 2015

Content creation a top challenge for Asian marketers: HubSpot

SINGAPORE - Creating content for international audiences and hiring top talent are ongoing challenges specifically for Asian marketers, according to a new survey by HubSpot.

Aug 30, 2012

From digital long-tail effects to 'corrupted' talent in China: DigitalMediaWorks highlights

SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.

Jun 1, 2012

Taobao's B2C portal Tmall calls creative pitch for new projects in 2012

SHANGHAI - Tmall.com, Taobao flagship store on the mainland's business-to-consumer shopping platform, has called a creative agency pitch. A number of 4A agencies, including incumbent Lowe, have participated in the presentation, which took place yesterday.