audio branding
Jun 18, 2021
Campaign Crash Course: Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
Apr 28, 2021
Notes of science enter the art of sonic branding
Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.
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