asit gupta

Sep 27, 2013

Ogilvy’s Mahesh Neelakantan joins Advocacy as Malaysia lead, Kenny Loh heading Geometry

KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.

Sep 1, 2011

Five things you need to know about word-of-mouth marketing

Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing

Jul 6, 2011

Reckitt Benckiser appoints Advocacy to build WOM strategy

SHANGHAI – Reckitt Benckiser has aligned with Advocacy, a Shanghai-based word-of-mouth (WOM) marketing agency, to develop campaigns for household and personal care brands Dettol and Veet.

Oct 19, 2010

DDB China Group appoints Tim Schlick as head of planning

SHANGHAI - DDB China Group has appointed Tim Schlick (pictured) as its new head of planning, based in the Shanghai office.