arts
National Arts Council retains Ogilvy PR
Agency will handle all communications work for arts body.
Photos: Standard Chartered Arts in the Park
TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.
AIA organises 'flash mobs' in HK to plug sponsored K-POP concert
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
TBWA brings Luxury Arts micro-network to Shanghai
TBWA launched its Luxury Arts practice in Shanghai, a business unit dedicated to marketing global luxury brands, which will serve clients including Martell and Coach. Attendees of the Luxury Arts seminar held to mark the launch on 11 May 2012 include Serge Dumont of Omnicom Group; Leo Lui of Hermès China; Charles de Brabant of Saint Pierre, Brabant, Li & Associates; Liya Zhang of Martell, Mumm&Perrier-Jouet, Pernod-Ricard China; and Jonathan Seliger of Coach China
TBWA brings luxury micro-network to Shanghai, presents storytelling as holy grail
SHANGHAI - TBWA has launched its Luxury Arts practice, a business unit dedicated to marketing global luxury brands, which will serve clients including Martell and Coach.
Singapore Art Museum appoints Fulford PR for retainer account and Singapore Biennale brief
SINGAPORE - The National Heritage Board's Singapore Art Museum (SAM) has awarded Fulford Public Relations its public relations retainer account to help promote the museum's programmes and the upcoming Singapore Biennale.
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