apco worldwide

Nov 3, 2021

Why corporate affairs firms are hiring senior talent from outside the industry

Law, banking, policy, and journalism are just some areas that corporate affairs agencies are looking towards to poach senior advisors. Major firms in the region tell us why.

Apr 15, 2013

It's not about PR strategy, just strategy: APCO Worldwide

INTERVIEW: As Asia continues to be seen as the world's economic hope, companies, both foreign and home-grown, need to focus on their larger purpose, according to Margery Kraus, founder and CEO of APCO Worldwide.

Jan 24, 2013

Study identifies world's 'Champion' brands, hyper-influential 'stakebroker' consumers

GLOBAL - An opinion survey of 78,000 people in 15 countries by communication and strategy company APCO Worldwide has revealed the world's 'Champion' brands and identified what the company claims is a new breed of hyper-influential consumer with whom companies must engage.

Jan 21, 2013

APCO hires new director for SEA business

SINGAPORE – APCO Worldwide has appointed Ashley Knapp as a director to strengthen its corporate and consumer PR offering in Southeast Asia.

Oct 17, 2012

Former H+K exec brought in to lead APCO’s Shanghai office

SHANGHAI - Frances Sun, former senior vice-president at Hill+Knowlton Strategies China, has joined APCO Worldwide as managing director of the firm’s Shanghai office.

Apr 30, 2012

PR industry on restoring confidence in post-flood Thailand

BANGKOK - Communication is vital in restoring the confidence of investors and businesses after the massive flooding crisis in Thailand last year, industry experts said.