andreas krasser
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
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To the junior creative in the industry: 'It's okay to take it slow'
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
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Agency CEO confessions: Reflections on four years in the role
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.
DDB creates unified GBA offering, merges Hong Kong and Guangzhou offices
Andreas Krasser will now lead both Hong Kong and Greater Bay offices as CEO.
Getting punched in the face: 8 lessons from a rough year
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
My 10 best pieces of career advice for young agency folk
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
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