Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
ASIA PACIFIC – Text100 CEO Aedhmar Hynes talks about the evolution of the role of chief communications officer, how to engage with stakeholders and consumers, and fighting over talent in the digital era.
GLOBAL - International PR firm Text100 has appointed new regional directors, with Anne Costello (pictured) to head Asia-Pacific following the departure of Steven Murphy, regional director of North Asia.
ASIA-PACIFIC – Text 100, a global public relations agency focused on the technology industry, has announced a series of internal promotions to strengthen its global executive leadership team (ELT), effective 1 August.
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