adrian lee

Nov 26, 2020

Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall

The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.

Sep 9, 2010

The PR Element wins PR duties for OCBC Cycle in Singapore

SINGAPORE - Events management and experiential marketing company Spectrum Worldwide has appointed The PR Element to run all PR and social media activities for OCBC Cycle Singapore 2011.