The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
SINGAPORE - Events management and experiential marketing company Spectrum Worldwide has appointed The PR Element to run all PR and social media activities for OCBC Cycle Singapore 2011.
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