New business structure allows company to scale into other industries and expand, says the company's top management.
AdAsia Holdings has launched an integrated platform for publishers, claiming the offering provides transparency to put them on equal footing with advertisers and agencies.
The ad tech startup acquires Japanese publisher trading desk company FourM 18 months after starting operation.
The company announced that its AI matching engine for its influencer marketing platform is fully scaled, and will be further bolstered by additional funds.
Ad-tech player vows to open in China, Hong Kong, Japan, Philippines and Malaysia in 2017 while investing in AI.
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