Babar Khan Javed
Nov 1, 2017

AdAsia claims to democratise revenue data for publishers

AdAsia Holdings has launched an integrated platform for publishers, claiming the offering provides transparency to put them on equal footing with advertisers and agencies.

The update allows for private marketplace and real-time bidding (RTB) deals.
The update allows for private marketplace and real-time bidding (RTB) deals.

AdAsia Holdings has launched an integrated yield management platform to help digital publishers access multiple revenue streams.

The technology company will begin rolling out the AdAsia Digital Platform for Publishers to registered publishing partners in Asia.

The platform includes capabilities obtained in the October acquisition of FourM, a Japanese publisher trading desk.

With an easy-to-use and unified dashboard, digital publishers will be able to access multiple revenue streams from a range of advertising networks and supply-side platforms (SSPs). according to the company.

Similar to CtrlShift, the platform allows publishers to group their online properties into a private marketplace while viewing the incoming real-time bids (RTBs).

Features powered by machine learning include dynamic floor-price optimization and dynamic ad allocation, with the former adjusting the price based on the quality of the incoming user and the latter adjusting the location of an ad impression based on the unique user heatmap and behavior.

Through a single platform, media owners will be able to push ad units in the display, native, and video formats, the company said. 

“In a market where social media penetration rate ranks top globally, online publishers in Hong Kong are looking at more engaging ways to reach their digital audiences," said Sam Tam, AdAsia Holdings’ newly appointed vice president in Hong Kong. "They can now be poised to leverage on additional digital opportunities and explore new revenue streams that have been powered by artificial intelligence and machine learning.”

In order to maintain a consistent naming scheme, the company will rechristen its flagship product for advertisers: formerly the AdAsia Digital Platform, it will now be the AdAsia Digital Platform for Advertisers.

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