Babar Khan Javed
Sep 6, 2017

Why CtrlShift launched a premium inventory marketplace for Asean

Safety-conscious brands and a lack of trader talent drove the company to create what it says is the first independent Asean private marketplace.

Reza Benham

Marketer demands for brand safety, coupled with a lack of talent in Asean capable of ensuring it on global exchanges, drove several publishers to join with CtrlShift to create what they call the Asean region's first independent private marketplace.

Offering advertisers curated premium advertising inventory from seven publishers, the newly launched AMP Asia's By-invitation Marketplace offers advertisers access to over 11 million unique users across Cari.my, Tantanews.com, MediaPrimaDigital, Star Media Group Berhad,...

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