ad blockers

Nov 7, 2023

YouTube expands anti-ad blockers test: Good news for marketers?

Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?

Aug 14, 2023

YouTube tests new countdown timer to prevent ad-blocker usage

Varied from 30 to 60 seconds according to recent reports by users, the countdown timer is now appearing on select ad-blocker warnings.

Aug 30, 2016

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.