Mar 27, 2019

WFA threatens social-media platforms with advertiser action

Group pledges support to Association of New Zealand Advertisers following Christchurch attacks.

Aug 2, 2018

Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression

Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.

Dec 17, 2012

China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor

The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.