EA Sports

Mar 11, 2020

The beautiful game goes high-tech in Adidas and EA Sports partnership

Campaign promotes data-driven product GMR (pronounced "gamer"), which translates real-life football skills to improve players' performance in EA Sports' Fifa Mobile.

Aug 19, 2010

Beckham signs as brand ambassador for EA Sports

GLOBAL - David Beckham is to become the brand ambassador for the global sports entertainment brand EA Sports as he bids to further enhance his superstar status.