For Kiwi telco company 2degrees, TBWA uses an adorable set of influencers to promote baby bonuses.
Pop quiz: Which is better, lifting up marginalised voices or insulting your own customers? Seems like an easy choice. And yet...
ASIA's TOP 1000 BRANDS: The divergent fates of 2Degress and Vodafone in this year's top 100 ranking for New Zealand underline the importance of demonstrating solidarity with consumers.
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