Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
True
neil french
Rejuvenating the lost art of long copy ads
ad copy
advertising students
attention deficit disorder
david abbott
david ogilvy
jack london
long copy ads
media bloat
neil french
product and brand story
thought blurb communications
tim delaney
Ad Stars 2011 kicks off in Busan
neil french
BUSAN – Ad Stars, the Korea-based international advertising festival, opens today in Busan at the Haeundae Grand Hotel.
'Sorry for the Lobsters': Tim Isaac reviews Neil French's memoirs
neil french
ASIA-PACIFIC - In this exclusive review, Tim Isaac, chairman of Ogilvy & Mather Asia-Pacific, shares his thoughts on the recently published memoirs of Neil French.
SPIKES: BBC HARDtalk with Neil French
awards
bbc
media
neil french
spikes asia
wpp
SINGAPORE - The much-anticipated seminar with the 'Godfather of advertising' Neil French (pictured left) did not disappoint delegates today at the second day of Spikes Asia.