Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
True
tim delaney
Rejuvenating the lost art of long copy ads
ad copy
advertising students
attention deficit disorder
david abbott
david ogilvy
jack london
long copy ads
media bloat
neil french
product and brand story
thought blurb communications
tim delaney
Q&A: Tim Delaney on a nerve-wracking Shanghai opening, 'scam factories' & creative KPIs
china
tim delaney
SHANGHAI - Tim Delaney (pictured), chairman of Leagas Delaney Group, reveals the hits and misses of entering the China market as a latecomer in an exclusive interview with Campaign Asia-Pacific.