Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
True
ad copy
Rejuvenating the lost art of long copy ads
ad copy
advertising students
attention deficit disorder
david abbott
david ogilvy
jack london
long copy ads
media bloat
neil french
product and brand story
thought blurb communications
tim delaney
Branded copy has a positive impact on ad performance: NetElixir
ad copy
Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.