Razorfish and VS Sassoon create 3D-printed hair sculptures
Razorfish and VS Sassoon are hosting 'Salon Sassoonism', a popup-store experience billed as Hong Kong's "first ever live 3D sculpture style event". From 31 October through 9 November, VS Sassoon is creating 3D-printed accessories for display on models sporting the season's latest hairstyle looks. The event takes place at the iSquare shopping mall in Hong Kong's Tsim Sha Tsui district. The agency reports that the promotion drew online interest from more than 10,000 people in its first few days. Ketchum and Starcomm also played roles in the initiative.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
Clean Creatives hands 'awards' to Edelman
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
Snapchat brings AI-powered augmented reality tools ...
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.