Benjamin Li
Jun 13, 2013

Plaza Hollywood captures first wave of 1200 cruise visitors from the newly opened Kai Tak Cruise Terminal

The newly opened Kai Tak Cruise Terminal last night welcomed its first group of over 3,000 visitors on board the 'Mariner of the Sea'. With its close proximity to the terminal, Plaza Hollywood in Diamond Hill offered free shuttle buses to the visitors and gift packs of HK$500 (US$65) in coupons. The mall predicted that each cruise tourist will spend $2,000 to $5,000, and boost its sales by HK$2.5 million. Four more large cruise ships are expected to arrive in Hong Kong this year.

Related Articles

Just Published

3 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

3 hours ago

Earnings analysis: AI costs rack up at Alphabet, ...

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

15 hours ago

News publishers call out stringent brand safety ...

Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.

15 hours ago

Want to be funny on social media? Don't appropriate ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.