Staff Reporters
Mar 8, 2016

Photos: Launch of Blue 449 in Hong Kong

Blue 449, part of the ZenithOptimedia group offering brands its 'open source' philosophy of communications, has opened its ninth network office with the latest launch in Hong Kong. Australia was the first office in Asia-Pacific, and the HK office will act as a regional hub. It will be led by Nico Guiridlian, who has been managing director of ZenithOptimedia's international clients since 2000. At launch, Blue 449's clients in Hong Kong include Puma, BASF and Pimco.

Just Published

4 hours ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

4 hours ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

4 hours ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

4 hours ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.