Staff Reporters
Mar 8, 2016

Photos: Launch of Blue 449 in Hong Kong

Blue 449, part of the ZenithOptimedia group offering brands its 'open source' philosophy of communications, has opened its ninth network office with the latest launch in Hong Kong. Australia was the first office in Asia-Pacific, and the HK office will act as a regional hub. It will be led by Nico Guiridlian, who has been managing director of ZenithOptimedia's international clients since 2000. At launch, Blue 449's clients in Hong Kong include Puma, BASF and Pimco.

Just Published

2 hours ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen, this week.

2 hours ago

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

2 hours ago

Adidas and Nike sales plummet following boycotts

Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.

3 hours ago

Software giant SAS launches biggest brand campaign ...

The analytics company is building awareness as competition heats up.