Jenny Chan 陳詠欣
Jul 6, 2016

Lancôme controversy, one month on: Brand damage in HK worse than China

YouGov's June data show the negative impact the Lancôme concert-cancellation saga had among females in Hong Kong, but not China.

Consumer sentiment in HK showed potential signs of (slow) recovery for the brand after reaching the lowest point on 21 June.

HONG KONG - It's been exactly one month since Lancôme cancelled outspoken pro-democracy Denise Ho's Hong Kong concert with an ambiguous statement citing possible safety reasons. Since then, the brand has held back on further damage control, while the vitrolic comments from Hong Kong netizens who saw the move as bowing to China continues.

YouGov was tasked to conduct a poll in both markets in June specifically for this...

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