Infographics: Creatives optimistic, ready to adapt

Creativity is more important than ever to businesses, and thanks in part to transformative technologies, the best days for creative professionals are ahead of them, according to Adobe's APAC Creatives Pulse research. The company surveyed 2,557 creatives in September and October. Respondents came from a range of company types from small business to agencies in India, Australia, New Zealand, Greater China, Singapore and Korea. The graphics here reveal what keeps creatives up at night, what skills are most in demand and some potential surprises, such as how creatives feel about the influx of data into their job function.