British Airways' vintage-look campaign touts Heathrow Terminal 5 as a destination in itself
Through BBH Asia-Pacific, British Airways is launching a campaign to promote the amenities in Heathrow's Terminal 5 to travellers in Asia. The OOH and print campaign is now running in India and Korea and will roll out across the region in coming months. The vintage-style ads are meant to evoke a more glamourous time in air travel while highlighting the terminal as a destination in and of iteself.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Hindustan Unilever announces leadership changes, ...
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Netflix reports strong Q1 growth but is it painting ...
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Transphobic media organisations are alienating the ...
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.