Marketing
Oct 16, 2013

Ben & Jerry's holds annual ChunkFest in Singapore

Ben & Jerry's celebrated its annual ice-cream festival, ChunkFest, with fans at The Promontory @ Marina Bay on 12 October. The event, themed 'a little weird and A LOT fantastic', saw the brand introduce a new sweet and savoury flavour called Couch Potato to Singapore. In addition,13 exclusive US flavours were available for tasting on the day. The event also featured an open-air movie screening and a fundraising element.

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