Adobe hosts digital symposium

Brad Rencher, senior vice-president and general manager of digital marketing at Adobe, gave the keynote speech, titled 'The Last Millisecond'.

Dean Dacko, senior vice-president of marketing at Malaysia Airlines, talked about putting digital transformation at the heart of business transformation.

Matthew Langie, senior director of strategic marketing at Adobe, spoke on digital marketing trends and their impact on business

Marco Ryan, managing director at Accenture Interactive, ASEAN, gave a presentation on 'Reaching Nirvana through digital yoga'

Brad Rencher addresses the audience

A panel discussion on best practices in marketing through social networks. From left: Tim DuBois, head of mobile and social, global accounts global agencies, Google Asia-Pacific; Olivier Legrand, senior director of marketing solutions for LinkedIn Asia-Pacific and Japan; Aliza Knox, head of online sales APAC at Twitter; and Jordon Enright-Schulz, product marketing manager, digital marketing, Adobe

Paul Soon, CEO of XM Asia Pacific and director of digital at JWT Asia Pacific, presented a case study on Maxis

Matthew Varley (left) and Matthew Langie

David Neuscheler, VP of enterprise technology at Adobe, gave Adobe sneak peaks at the partner award ceremony

XM Asia, a Singapore’s full-service digital agency, and Decision Science, a Singapore-based digital marketing optimisation agency, won the inaugural Adobe Digital Marketing 2013 Partner of the Year Awards

Christopher Wei, group CEO of Great Eastern Holding, closing the event with a CEO perspective on embracing the digital revolution